A "Netflix Original" is content that is produced, co-produced, or distributed by Netflix exclusively on their services. Netflix funds their original shows differently than other TV networks when they sign a project, providing the money upfront and immediately ordering two seasons of most series.
In March 2011, Netflix began acquiring original content for its library, beginning with the hour-long political drama House of Cards, which debuted in February 2013.
In February 2013, DreamWorks Animation and Netflix co-produced Turbo FAST, based on the movie Turbo, which premiered in July. Netflix has distributed over a dozen other animated family and kid shows, including All Hail King Julien, The Mr. Peabody & Sherman Show, Dawn of the Croods, Voltron: Legendary Defender, and Kulipari: An Army of Frogs.
Orange Is the New Black debuted on the streaming service in July 2013. Netflix executives have commented that the show is Netflix's most-watched original series.In February 2016, Orange is the New Black was renewed for a fifth, sixth and seventh season.
In November 2013, Netflix and Marvel Television announced a five-season deal to produce live action Marvel superhero-focused series: Daredevil, Jessica Jones, Iron Fist and Luke Cage. The deal involves the release of four 13-episode seasons that culminate in a mini-series called The Defenders. Daredevil and Jessica Jones premiered in 2015. The Luke Cage series premiered on September 30, 2016, followed by Iron Fist on March 17, 2017 and The Defenderson August 18, 2017.
In addition to the Marvel deal, Disney announced that the television series Star Wars: The Clone Wars would release its sixth and final season on Netflix, as well as all five prior and the feature film. The new Star Wars content was released on Netflix's streaming service on March 7, 2014.
Netflix continued to dramatically expand their original content in 2016. The science fiction supernatural drama Stranger Things premiered in July 2016, the music-driven drama The Get Down in August, and the year's premieres included comedy shows such as Love, Flaked, Netflix Presents: The Characters, The Ranch, and Lady Dynamite.
Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel.
The company has started self-producing its original content, such as The Ranch and Chelsea, through its Netflix Originals production house. Netflix expected to release 1,000 hours of original content in 2017.
In October 2017, Netflix iterated a goal of having half of its library consist of original content by 2019, announcing a plan to invest $8 billion on original content in 2018. There will be a particular focus on films and TV shows with a plan to produce 80 original films and 30 TV shows.